Choosing a domain name is similar to choosing a company name it requires a lot of thought and consideration. Naming is linguistic design, and a good domain name is an important part of the overall design of a website. A name plays a prominent role when people discover, remember, think about, talk about, search for, or navigate to a website. It establishes a theme for the branding of a website before people even visit it for the first time. Your domain name is your identity on the Web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote. Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible. If you’re having trouble finding an available name, we will suggest alternate names during your domain search to help you find the perfect name. Visit www.vesterconcept.com now to register your desired domain name. Below are important tips that will help you choose a good domain for your business.
Choose Intuitive Names
Your domain should describe your company or business. When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. Eg Hotmail.com, CareerBuilder.com, Domains like Monster.com, Amazon.com required far more branding because of their un-intuitive names.
Make it Easy to Type
Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it may be harder for customers to find your site.
Keep it Short
If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
Avoid The Use Of Slang
This is for the same reason as avoiding numeral substitutes. For instance, ursite.com is a bad subsitute for yoursite.com.
Make The Domain Unique
Having your website confused with a popular site already owned by someone else is a recipe for disaster. Never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain.
Use Keywords
Try using keywords that describe your business and the services you offer. For example; if you’re a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com. Include the keywords that people enter when searching for your products or services. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
Use WHOIS
If someone owns a domain you want and you see it is not in use, run a WHOIS to find the owner and communicate your interest in obtaining the domain.
Target Your Area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com.
Avoid Numbers and Hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
Be Memorable
There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
Avoid Numeral Substitutions
Numeral substitutions really do not work. If you tell someone your website url is “smart3.com” then you are guaranteed confusion as the person will be confused on whether it is “three” in words or just “3”
Research It
Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!
Use an Appropriate Domain Name Extension
Extensions are suffixes, such as .COM or .NET, at the end of Web addresses. These can have specific uses, so make sure to choose one that works for your business. .COM is far and away the most popular, but here are some other top extensions and how they’re often used:
- .co : an abbreviation for company, commerce, and community
- .info : informational sites
- .net : technical, Internet infrastructure sites
- .org : non-commercial organizations and non-profits
- .biz : business or commercial use, like ecommerce sites
- .me : blogs, resumes or personal sites
Tip: You don’t need to build a website for every domain. Just forward any additional domains to your primary website.
Protect and Build Your Brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
Act Fast
Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible. If you’re having trouble finding an available name, we will suggest alternate names during your domain search to help you find the perfect name.
